Joico Color Balance Purple Shampoo | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

Size:1.7 Ounce, Old Look This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.