Joico Color Balance Blue Shampoo | Eliminate Brassy and Orange Tones | For Lightened Brown Hair

Size:10.1 Ounce Want to kick brass to the curb and keep your rich brunette hair free of those unflattering orange tones This brilliant, color-correcting shampoo does the trick on contact. Offering a perfect balance of color protection and strengthening ingredients, Color Balance Blue Shampoo delivers a gentle lather that instantly neutralizes unwanted orange and brassy tones leaving behind mega-watt shine, long-lasting results, and 2X stronger hair that’s smooth and true to hue. The Color Balance Blue Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus Smart Release Technology, our one-of-a-kind liposome delivery system continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.