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Introduction: Korean skincare, popularly known as K-Beauty, has taken the global beauty world by storm—and India is no exception. Rooted in a ritualistic approach that emphasizes healthy, glowing skin, K-Beauty is influencing Indian skincare routines like never before. While India has its rich heritage of Ayurvedic beauty practices, the latest wave of Korean innovations is merging with local traditions to create a unique fusion known as “Desi Beauty.” This blend is reshaping ho …