As I Am

Colour and Curl with six vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...

As I Am curling jelly coil and curl definer 227g treat your locks to As I Am curling jelly coil and curl definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise and...

Curling jelly for hi definition coils and curls, with buoyancy and vibrancy. Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Minimizes frizz...

Provides for easier release of tangles after cleansing. The leave in formula remains on to prepare your hair for application of styling products. Rich consistency. Economical to use. A small amount...

Conditions as it cleanses Hydrates hair and scalp As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe...

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional...

Scheduled maintenance with this deepdown hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition...

This deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut,...

Jamaican Black Castor Oil With Vitamin Cande Cleanses And Conditions While Detangling And Moisturizing With A Special Blend Of Natural Ingredients That Works To Promote Healthier Hair Lengths And A...

As I Am a beauty brand that caters exclusively to curly, coily, y locks shines a spotlight on Jamaican Black Castor Oil for their new haircare range. A powerful ingredient that promotes healthy...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder...

*Conditioner - A great leave in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder...