As I Am

For the most up to date information, we recommend you visit the manufacturer website for the best product details, including ingredients, hazards, directions and warnings. This product offering is...

After you've done all of that work to twist, bantu knot or braid your hair for definition, you don't want to add frizz as you release the twists, knots or brnow do you Of course you don't. For...

As I Am is a premium collection that natural hair absolutely loves! There are sulfate-free cleansers, hydrating conditioners, styling products that really work, and daily moisturizers to keep your...

For the most up to date information, we recommend you visit the ,Manufacturer website for the best product details, including ingredients, hazards, directions and warnings. With coconut, amla and...

Colour and Curl with six vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...

As I Am curling jelly coil and curl definer 227g treat your locks to As I Am curling jelly coil and curl definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise and...

Curling jelly for hi definition coils and curls, with buoyancy and vibrancy. Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Minimizes frizz...

Provides for easier release of tangles after cleansing. The leave in formula remains on to prepare your hair for application of styling products. Rich consistency. Economical to use. A small amount...

Conditions as it cleanses Hydrates hair and scalp As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe...

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional...

Scheduled maintenance with this deepdown hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition...

This deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut,...