As I Am

I Am born curly avocado shea cowash cleansing conditioner. Contains organic Avocado oil, shea butter and coconut oil. Born curly avocado shea cowash effectively cleanses without robbing hair of its...

Born curly argan Leave-in Conditioner & Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which helps keep hair strong and healthy by minimising combing...

Non-foaming and sulphate-free cowash that gently cleanses and maintains moisture balance. It is gentle enough for daily use. Ingredients Aqua/Water/Eau, Cetearyl Alcohol, Cetrimonium Chloride, Persea...

Ingredients: Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus...

CoWashing (Conditioner Wash) is the best way to cleanse your curly hair on a regular basis without disturbing the natural biological balance. The human scalp naturally secretes sebum and oil which is...

This light no suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning. This...

As I Am CocoShea Spray, Moisturizer, Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut oil and African shea butter are sure favorites. Coconut oil has been...

For the most up to date information, we recommend you visit the manufacturer website for the best product details, including ingredients, hazards, directions and warnings. This product offering is...

This shampoo is made for times when curls feel weighed down, dull, or not defined. It deeply cleanses the scalp and hair while still being gentle enough to avoid excessive dryness. It’s part of the...

Colour and Curl with six vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...

As I Am curling jelly coil and curl definer 227g treat your locks to As I Am curling jelly coil and curl definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise and...

Curling jelly for hi definition coils and curls, with buoyancy and vibrancy. Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Minimizes frizz...