Description
Read more Read more Read more Read more Read more Who we are About Paula Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin as appearance and health and which were just fluff. True to that legacy, Paula as Choice Skincare formulates effective products rooted in scientific research and backed by real results. Beauty Begins with Truth We only use the best natural and synthetic ingredients available to address the skincare needs of all ages, skin types and concerns. We never use ingredients that research proves are irritating, drying or likely to worsen skin problems. Our ongoing commitment to Smart, Safe Beauty means you can always rely on our products to take exceptional care of your skin. Smart Safe Beauty philosophy You deserve smart skincare choices - minus all the hype. Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery. + SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED Read more
