Overtone's award-winning Coloring Conditioners are your one-stop solution for head-turning hair color. oVertone Extreme Purple semi-permanent hair dye is perfect for creating a bold, true purple hue with amethyst undertones on platinum or light blonde starting shades. Our coloring conditioners are created to be a healthy alternative to toxic and damaging box dyes. With no harmful chemicals - peroxide, ammonia, bleach, heavy alcohols - your hair will be vibrant, healthy, and head-turning. Ingredients like coconut oil, shea butter, and avocado oil will leave your hair moisturized with its color boost. Whats more, our ingredients are organically and sustainably sourced, when possible, to help us be a cruelty-free and vegan hair dye. We only work with U.S.-based suppliers with cruelty-free and vegan processes encompassing their entire supply chain. With our deposit-only formula, our temporary hair color should work on many shades of hair and various hair types. The lighter your hair, the brighter and more true the result. The darker your hair, the more muted and subtle your result. Results will vary on hair that hasnt been processed, dyed, bleached, or pre-lightened. Depending on your hair type and application of the conditioner, colors could range from dusty purple to bold indigo to bright violet and cool undertones. Use the temporary extreme purple hair dye to achieve and maintain your ideal hue. Application of the gentle color depositing conditioner is easy. Apply a generous amount of the oVertone Extreme Purple Coloring Conditioner to clean, dry hair using gloves (for best results), and let the glaze sit for 10-15 minutes. Follow with a rinse until the water runs clear, using dark towels to absorb any residual color. These best practices should help your wash-out color last between 2-20 washes.