Description
blonde revival purple toning shampoo 8X the toning pigments* for our coolest blonde yet** Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use: Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy 97% naturally derived* Ideal for blonde, grey or naturally silver hair Vegan. Cruelty free. Sulfate-cleanser free. Silicone free Aveda's own pure-fume aroma with osmanthus, certified organic orange and cedarwood *From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva. USAGE Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival purple toning conditioner. Toning results can vary
