Description
Through Bleachs non-traditional approach and perception of hair Colour as an outlet for self-expression and identity, we've become trend leaders, entrenched in the creative and cultural landscape. Bleach London is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. Our products aren't made with any specific gender, race or age group in mind. Instead, they've been developed so that they're easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our Colours and kits key features : Gobby Pink Super Cool Colour turns bleached and toned hair a bright bubblegum pink that lasts up to 30 washes. Oh my Gob SUITABILITY: Our gentle, semi-permanent Super Cool Colours are for all hair types Gobby Pink works best on hair that's been bleached and toned with icy White Toner or Pearlescent Toner. The best way to check the colour your hair will go after using this dye is with a strand test. HOW TO USE: Colour is usually step three on your hair journey. Apply your dye to bleached and toned hair to get the hair you've always wanted Lasts 2-30 washes. Apply a mix of your Super Cool Colour and Reincarnation Mask once a week for custom colour maintenance, while also nourishing strands. Reapply the Super Cool Colour as needed. ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand. OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the worlds first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world. Country of Origin: USA Manufacturer/Importer/Packed By : Bleach London
