Description
Through Bleachs non-traditional approach and perception of hair Colour as an outlet for self-expression and identity, we've become trend leaders, entrenched in the creative and cultural landscape. Bleach London is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. Our products aren't made with any specific gender, race or age group in mind. Instead, they've been developed so that they're easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our Colours and kits key features : Copper Toner deposits warm semi-permanent colour into bleached strands to create a soft ginger finish or base for adding fiery Super Cool Colours on top. SUITABILITY: Our gentle, ammonia-free Copper Toner works best on medium yellow bleached blonde hair (any type) It can also create a ginger hue on naturally light blondes. It's great to prep hair for fiery Super Cool Colours like Proper Copper and Tangerine Dream, or as a bronze finish all on its own. The best way to check the colour your hair will go is with a strand test. "HOW TO USE: Toning is usually step two on your hair journey. Apply your toner to bleached strands to banish brassy yellows and create a clean finish or base for adding Super Cool Colour. Reapply every 14-16 washes (or whenever it starts to fade) to keep your cool blonde clean. Help your white stay bright with Silver Shampoo and Conditioner. Use the Reincarnation Mask included to help nourish strands." ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand. OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the worlds first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world. Country of Origin: USA Manufacturer/Importer/Packed By : Bleach London
