Description
What's in a bond Microscopic disulphide bonds form the backbone of every hair strand. These bonds can be d as a result of dyeing, leading to irreversible breakage and brittle hair. The unique formula in alex-plex helps to Reform and multiply the bonds, promoting stronger, healthier hair. 1. Bondage - the first step towards stronger hair. This colour additive can be mixed with Bleach London dyes, toners and bleaches to help minimise breakage during colouring processes thanks to its nio-active ingredients. If hair is already extremely d or over compromised do not bleach it, even with alex-plex. 2. Seal the deal - the second Step towards stronger bleached hair. Use after bondage to intensify the strengthening . The nio-active cream penetrates hair leaving it healthy, manageable and shiny. key features : Alex-Plex is a bespoke bond building treatment that protects and restores weakened hair strands. SUITABILITY: Our Alex-Plex bond building treatment is for anyone with bleached hair (all types.) Mix it with your bleach to help protect and strengthen hair during the bleaching process, or as a standalone treatment to help care for bleached locks. HOW TO USE: Alex-Plex can be used whenever you bleach, or as a standalone treatment every two weeks to help strengthen strands. Step 2 can also be added to toners and Super Cool Colours during the colouring process. Use whenever you bleach, or as a standalone treatment every two weeks. ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand. OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the worlds first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world. ry of Origin: USA Manufacturer/Importer/Packed By : Bleach London
