Joico

Need a hair-refresh This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling...

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus) prevent future damage...

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.Brand StoryOur...