Shampoos

Textures and Curls Collection My Hair. My Canvas. celebrates natural textures and curl types while simplifying your haircare routine. These versatile, multi-benefit products fight frizz and add shine—leaving you with amazing results with our clean,...

Textures and Curls Collection My Hair. My Canvas. celebrates natural textures and curl types while simplifying your haircare routine. These versatile, multi-benefit products fight frizz and add shine—leaving you with amazing results with our clean,...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

GLOW CLEANSER 1.6 fl. oz., 10.1 fl. oz., 33.8 fl. oz. Helps preserves colorMoisturizes & seals the cuticleVegan, Cruelty-free & PETA Free from SLS/SLES sulfates, silicones, parabens, microplastic & mineral oils KEY INGREDIENTS and cinnamon sound like a...

Alterna Caviar Anti-Aging Collection Infinite Color Hold Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. Why Alterna? Alterna transcends...

Alterna Caviar Anti-Aging Collection Clinical Densifying Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use...

Alterna Caviar Anti-Aging Clinical Densifying Shampoo, Mousse, Scalp Treatment Regimen Starter Set | Thickens & Boosts Thinning Hair | Sulfate FreeSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results,...

Alterna Caviar Anti-Aging Collection Multiplying Volume Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair. Why Alterna? Alterna transcends...

ACTIIV Recover Thickening Cleansing Hair Loss Shampoo Treatment for WomenSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with...

Alterna Caviar Anti-Aging Collection Replenishing Moisture Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. With a potent blend of supreme quality and uncompromising performance,...

ALOXXI Bombshell Shampoo Reduces Drying Time and Strengthens Hair to Restore Volume with Quartz Dust, Sugar Starch & Bombshell Boost, 8 fl. oz.STEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow...

Volumizing Dry Shampoo Texture Paste Moisturizing Conditioner Styling Whip Hair Color Conditioner Primp Working Spray Size 8.5 oz 5.1 fl oz 33.8 fl oz 5.5 oz 7.5 oz 8.9 oz Usage Shake well. Spray into hair from 8”-10” away. Brush out our dry hair shampoo...

Volumizing Dry Shampoo Texture Paste Moisturizing Conditioner Styling Whip Hair Color Conditioner Primp Working Spray Size 8.5 oz 5.1 fl oz 33.8 fl oz 5.5 oz 7.5 oz 8.9 oz Usage Shake well. Spray into hair from 8”-10” away. Brush out our dry hair shampoo...

Volumizing Dry Shampoo Texture Paste Moisturizing Conditioner Styling Whip Hair Color Conditioner Primp Working Spray Size 8.5 oz 5.1 fl oz 33.8 fl oz 5.5 oz 7.5 oz 8.9 oz Usage Shake well. Spray into hair from 8”-10” away. Brush out our dry hair shampoo...

ALOXXI Essential 7 Botonic Blend Oil Cleansing Oil Shampoo + Conditioner Set, 33.8 ozSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly...

Volumizing Dry Shampoo Texture Paste Moisturizing Conditioner Styling Whip Hair Color Conditioner Primp Working Spray Size 8.5 oz 5.1 fl oz 33.8 fl oz 5.5 oz 7.5 oz 8.9 oz Usage Shake well. Spray into hair from 8”-10” away. Brush out our dry hair shampoo...

Alterna Caviar Anti-Aging Collection Restructuring Bond Repair Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing...

Reparative Shampoo Repair Damaged Hair Cleanse damaged and over-processed hair without stripping strands of nourishment. This shampoo repairs weak strands with Advanced Recovery Technology, a blend of strengthening peptides, amino acids and conditioning...

Violet Shampoo Counteract brassiness and enhance silver tones with this color refreshing purple shampoo that delivers bright, cool results for those with blonde, grey or white hair. This deeply pigmented formula gently cleanses hair while providing...