Shampoos & Conditioners

One of the only female-owned professional hair care brands in the world. Founder, Carolyn Aronson envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today Its a 10 boasts cult-favorite products that help...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men...

For everyday use For everyday use For everyday use For everyday use Imparts Incredible Softness Prevents Tangles Helps Reduce Frizz & Build-up Free Helps Repair Chemically Treated Hair & Breakage Helps Preserve Hair...

Because blonde hair is usually finer and has less pigment than darker tones, its more prone to sun damage, breakage, dryness, and fading. Respond to the special needs of natural, color treated, or highlighted blonde locks with It's a 10's Five Minute...

A 3 in 1 Shampoo, Conditioner and body Wash that deeply cleanses the skin and hair providing men with a refreshed and energized feel. Its formula thoroughly conditions the hair, moisturizes the scalp and cleanses the body. Brand Story It's a 10 Haircare...

JASON Kids Only Extra Gentle Shampoo gently cleanses and detangles hair with every wash to make bath time a breeze. Chamomile, marigold and hydrolyzed wheat protein soothe the scalp and leave hair tangle-free. Our shampoo has a tear-free formula that...

Reach a new level of clean. Gentle botanical surfactants and Wheat Germ Oil nourish and rinse away dry, flaky skin build-up on your scalp. Tea Tree Oil, Grapefruit Extract, and plant protein work to purify and strengthen hair follicles while soothing...

Give your locks a fuller, more voluminous looking life. The thickening power of Biotin and Panthenol wraps around the entire hair shaft, boosting volume and revitalizing hair cortex elasticity for less breakage. Energizing plant proteins add lively...

Jason Fragrance Free Shampoo gently cleanses and nourishes hair without stripping away essential moisture. Chamomile and pro-vitamin B5 deeply soothe and hydrate hair, while sage leaf extract adds shine and manageability. Hair is left feeling silky soft...

Jason Thin-to-Thick Extra Volume Shampoo gently cleanses and nourishes fine, thinning hair to provide weightless manageability and volume. Hair-strengthening panthenol and biotin improve elasticity to prevent breakage, while gentle botanical surfactants...

Jason Restorative Biotin Shampoo gently cleanses while restoring strength and moisture to weak, damaged hair. Nutrient-rich biotin and pro-vitamin B5 help thicken the hair and boost its elasticity, and botanicals such as ginseng and lavender extracts...

Make bath time fun again. Our specially formulated shampoo is tough on dirt, yet gentle on young, tender scalps and always tear-free. This shampoo is infused with grapefruit and calendula extracts, quinoa protein and jojoba oil to cleanse, smooth and...

In 1959, a group of independent thinkers drew upon the pioneering spirit that was so much a part of their California heritage and set out on a road of rediscovery. Theirs was a path back to safer, natural ingredients proven to work together in effective...

Give your locks renewed life. This shampoo gently cleanses while restoring strength to damaged hair. Infused with hair-strengthening Biotin, Pro-Vitamin B5 and Hyaluronic Acid, this restorative shampoo leaves you with stronger, healthier* hair with every...

A collection of high-performance products designed specifically to put mens haircare and skincare needs front and center.Infused with powerful essentials from nature, these plant-based formulas are strong enough to take on odor, dirt and sweat, while...

In 1959, a group of independent thinkers drew upon the pioneering spirit that was so much a part of their California heritage and set out on a road of rediscovery. Theirs was a path back to safer, natural ingredients proven to work together in effective...

Jason Thin-to-Thick Extra Volume Conditioner provides weightless manageability and volume to fine, thinning hair. Hair-strengthening panthenol and biotin help stimulate growth, while vitamins C and E nourish the entire hair shaft for improved volume with...

Take your scalp and locks to a new level of clean. Australian Tea Tree Oil helps relieve discomfort of itchiness, while nourishing Jojoba Oil adds needed moisture to reduce flakiness. Hydrating Aloe Vera Gel conditions and controls frizz while helping...

Jason Smoothing Sea Kelp Conditioner gently nourishes and moisturizes for smooth and frizz-free hair. Vitamin-rich sea kelp hydrates the hair, while ginseng root and plumeria help reduce frizz and tame fly-aways without leaving behind a sticky residue...

Make bath time fun again. Our extra gentle conditioner loosens tangles while restoring a healthy balance of moisture to your little one's tender scalp and hair. Enriched with chamomile and marigold to help soften and soothe. and as always, the formula is...