Makeup

What is it: A lightweight and buildable putty-to-powder bronzer that gives skin a radiant, glowing finish. Why you'll love it: Unique putty-to-powder formula infused with a hint of shimmer Highly pigmented, creamy color melts into skin for a natural,...

What it is: Meet e.l.f. SKIN€„¢s hottest drops. This bronze-in-a-bottle tinted serum gives your complexion a warm, back-from-vacay glow while moisturizing and nourishing skin with sunflower seed oil and antioxidants like Vitamin E, plus marula oil and...

Create a sun-kissed, sculpted beat with the est addition to e.l.f. Cosmetics€„¢ Camo fam Camo Liquid Bronzer & Contour is a lightweight, pigment-packed liquid bronzer and contour hybrid that gives you a long-lasting bronze and blends out into a...

Say hello to that island glow This lightweight but buildable, putty to powder blush, blends seamlessly into skin. Infused with argan oil and vitamin E for some added nourishment, this silky smooth, buildable formula will give you a flushed-from-within...

What it is: A cream-to-powder, wear-everywhere blush stick stick that delivers a highly blendable kiss of color to eyes, lips and cheeks.Why we love:Versatile, multi stick makeup for eyes, lips, and cheeksNon-greasy, lightweight formula in a trending...

Talk about a major glow up€e.l.f. Cosmetics Primer-Infused Matte Blush features sleek packaging and 4 shades What it is:This long-lasting, 2-in-1 primer and powder blush delivers the perfect pop of color that lasts. The weightless formula blends and...

A buildable lip and cheek tint that leaves a lasting stain We€„¢re sheer for it e.l.f. Cosmetics€„¢ multi-use Sheer For It Blush Tint has a watery texture that makes it easy as e.l.f. to blend and build up for a dreamy hit of color with a natural...

A buildable lip and cheek tint that leaves a lasting stain We€„¢re sheer for it e.l.f. Cosmetics€„¢ multi-use Sheer For It Blush Tint has a watery texture that makes it easy as e.l.f. to blend and build up for a dreamy hit of color with a natural...

Get lash extension hype in one swipe with e.l.f. Cosmetics€„¢ Lash XTNDR Mascara.What it is:This lengthening mascara uses lightweight tubing technology to wrap each eyelash and visibly extend the look of lashes beyond their natural length. The tapered...

Bring the drama and take on the world with #BigMoodEnergy€our best-selling Big Mood Mascara is now available in a waterproof formula This clean, volumizing and lifting waterproof mascara gives you that extra-bold and defined false lash effect without...

Volume that hits all the high notes The formula of e.l.f.€„¢s Lash It Loud Volumizing Mascara has intensely rich pigments that easily coats lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and...

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to...

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to...

Your lashes are Incredi-curl Get big, bold curl and volume with e.l.f. Cosmetics Incredi-curl Mascara. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-,...

Get your eyebrows and lashes into shape with e.l.f. Cosmetics Clear Brow & Lash Mascara. Its dual-ended design helps you naturally define and separate brows and lashes for a glossy, well-groomed look. The clear formula is designed to work under brow...

Achieve thicker, fuller, and longer lashes that are beautiful and natural. The enlarged brush coats your lashes evenly for an enhanced appeal. The unique formula is clump and quick drying so you can have color that stays on all day with no smudging and...

What is it: A 3-in-1 cream eyeshadow, primer, and liner that delivers crease-resistant color and stay-put power. Why you'll love it: Multi-use product triples as an eyeshadow, primer, and liner Easy-to-apply, creamy formula Delivers blendable,...

Your favorite easy-to-use No Budge Shadow Sticks are now available in a matte finish Play up your eyes with a range of eight highly pigmented, far-out shades inspired by the '70s. The buildable, creamy formula glides on effortlessly as a matte eyeshadow...

What is it: A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish. Why you'll love it: Our fan-fave No Budge Shadow Stick, now in shades with a matte finish Creamy, blendable eyeshadow formula applies...

What it is: Turn every eye look into a party with e.l.f. Cosmetics Fine as Fleck Glitter Eyeshadow This sheer, dazzling eyeshadow topper is packed with micro-fine glitter flecks to play up your eyes with a mesmerizing wash of sparkle.Why you'll love...