Hair Styling & Treatments

Adds shine while repairing dry damaged hair. Brings out natural luster of hair and creates a healthier and stronger appearance. Brand Story It's a 10 Haircare is an established, professional hair care line offering exceptional products worldwide that...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men...

For weekly use Imparts Incredible Softness Prevents Tangles Helps Reduce Frizz & Build-up Free Helps Repair Chemically Treated Hair & Breakage Helps Preserve Hair Color, Improves Color Vibrancy Infuses Strength and Vitality UV,...

This spray is the perfect product to lock in style. The hairs look and stay naturally flawless all day with a finishing product that seems completely weightless, invisible, and touchably soft. Brand Story It's a 10 Haircare is an established,...

For everyday use For everyday use For everyday use For everyday use Detangles, Defrizzes & Adds Shine Helps Prevent Split Ends & Stops Hair Breakage Helps Restore Hydration Balance UV Protectant, Flat Iron Spray &...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men...

Its A 10 Blow Dry Miracle Styling Balm s non-greasy cream works into damp or dry hair easily and weightlessly to eliminate frizz, lock out humidity, define curls, and protect from heat - even with flat irons or curling irons. Country of Origin:...

One of the only female-owned professional hair care brands in the world. Founder, Carolyn Aronson envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today Its a 10 boasts cult-favorite products that help...

For everyday use For everyday use For everyday use For everyday use Detangles, Defrizzes & Adds Shine Helps Prevent Split Ends & Stops Hair Breakage Helps Restore Hydration Balance UV Protectant, Flat Iron Spray &...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today It's a 10 boasts cult-favorite products, that help women and men...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men...

Helps hair look thicker and shinier with a gel that provides a strong hold for any desired style. Brand Story It's a 10 Haircare is an established, professional hair care line offering exceptional products worldwide that include exceptional 10-in-1...

For everyday use For everyday use For everyday use For everyday use Detangles, Defrizzes & Adds Shine Helps Prevent Split Ends & Stops Hair Breakage Helps Restore Hydration Balance UV Protectant, Flat Iron Spray &...

The Secret to Gorgeous Styling Success Ever wish you could perfect your dream hair style and improve the overall condition of your hair at the same time Think of Potion 10 as your secret weapon. Lightweight and silky, with no dulling residue or...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today it's a 10 boasts cult-favorite products, that help women and men...

Miracle Styling Serum fights the effect of humidity on the hair. It is a grease-free formula that leaves the hair smooth, shiny, and looking healthy without build-up. Safe for use on colored and chemically treated hair. Versatile enough to be used on...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today It's a 10 boasts cult-favorite products, that help women and men...

One of the only female-owned professional hair care brands in the world. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today It's a 10 boasts cult-favorite products, that help women and men...

Now blondes really can have more fun thanks to our Miracle Leave-In for Blondes. Specially formulated to meet the needs of natural and color-treated blondes, Miracle Leave-In for Blondes defrizzes, detangles, restores moisture and enhances hightlights,...