Hair Care

Temporary Hair Color Spray For Roots: Our Magic Root Cover Up conceals grays in seconds for flawless roots Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, and that’s ammonia and peroxide Spray On...

Intensive Pure Retinol Anti-Wrinkle Night Serum visibly reduces the appearance of wrinkles, even deep ones. L'Oreal Paris' highest concentration of pure Retinol, delivers 3X more pure retinol to the skin. Key Feature: • Ensure you always following...

Let yourself be blown away by the benefits of Sunflower Oil and the floral touch of Gardenia for an extraordinary sensory experience. Thanks to its remarkable smoothing qualities, Sunflower Oil will eliminate frizz from your hair and turn it into a silky...

Frost and Design's hi-precision pull-through cap for perfectly placed, professional looking highlights Customize your look with two hook options for bold or subtle highlights, or mix it up, with a sun-kissed glow Key Feature: • Create perfectly...

Prodigy is the first long-lasting ammonia- oil hair color for 100% grey coverage. Hair quality is preserved, color result is rich and natural. The vision of color by L'Oreal Paris. Extraordinary natural-looking color: the hair color you wish you were...

Inspired by the digital world, our innovative expertise in an all-in-one kit. Preference Metavivids brings an ultra intense colour thanks to a semi-permanent formula. Our permanent bleach and semi-permanent conditioning colour will help you achieve a...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

Luminous cool blondes full of reflects the translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Preference with light-reflecting...

Preference, an expert in fade-defying hair dye, now includes for the first time an additional colour extender. Preference's colorants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100 percent of grey hair...

Preference, The expert of fade-defying hair colour. It provides a rich and show-stopping gorgeous colour. Preference by L'Oreal Paris is an expert of fade-defying hair colour. The permanent hair dye provides a rich and long lasting hair colour with...

Luminous cool blondes full of reflects the translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Preference with light-reflecting...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

Our Gold Standard of beautiful, luminous, salon quality permanent hair color Formulated with Care Supreme Conditioner infused with shine serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair up to 8...

L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades Violet was inspired by the clear purple sunset view of Ipanema beach behind the Dois Irmãos, in Rio de...