Hair Care

A gentle, vegan, moisturizing shampoo and conditioner that enhances shine, adds smoothness, and improves manageability. Key Features: Gently cleanses and hydrates Smooths hair to provide softness and shine Leaves hair supple with improved manageability...

Alterna Caviar Professional Styling Perfect Texture SpraySTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique...

A vegan, buildable, fl exible-hold hairspray that helps provide humidity and heat protection Key Features: Provides a buildable-flexible hold Enhances shine Provides humidity protection up to 72 hours Protects hair from pollutants (Laboratory tested...

A vegan, texturizing, non-drying spray that provides volume, high-hold, and humidity resistance up to 24-hours. Key Features: Creates effortless, natural, undone waves Adds up to 51% more volume Provides humidity resistance up to 24-hours Non-drying,...

A vegan, lightweight, frizz-control balm that helps enhance natural styles without heat application. Key Features: Reduces air-drying time Enhances natural textures Improves smoothness and manageability Adds radiance Country of Origin:...

A vegan, lightweight, multitasking gloss that helps recondition, seal the hair, control frizz, and increases shine, while protecting from both pollutants* and heat up to 450°F/232°C Key Features: Tames frizz and boosts shine Provides heat protection up...

A vegan, shine-enhancing foam that creates added radiance, smoothness, and manageability to heat-dried or air-dried styles Key Features: Boosts shine and adds moisture Improves smoothness and manageability Provides a silk feel and smooth look to hair...

Alterna The Science of Ten Perfect Blend Conditioner for UnisexSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique...

Alterna Caviar Anti-Aging Collection Clinical Densifying Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use...

Alterna Caviar Anti-Aging Collection Infinite Color Hold Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. Why Alterna Alterna transcends...

Alterna Caviar Anti-Aging Collection Multiplying Volume Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair. Why Alterna Alterna transcends...

Alterna Shampoo and Conditioner SetSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique Volumizing Conditioner.STEP...

Alterna Caviar Anti-Aging Collection Replenishing Moisture Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. With a potent blend of supreme quality and uncompromising performance,...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

Alterna Caviar Anti-Aging Collection Smoothing Anti-Frizz Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to...

TRANSFORMATION AFTER JUST ONE USESTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique Volumizing Conditioner.STEP 2...

Alterna Caviar Anti-Aging Collection Infinite Color Hold Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. Why Alterna Alterna transcends...

Alterna Caviar Anti-Aging Collection Smoothing Anti-Frizz Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to...

Alterna Caviar Anti-Aging Collection Smoothing Anti-Frizz Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to...

Alterna Caviar Anti-Aging Collection Restructuring Bond Repair Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing...