Hair Care

Frost and Design's hi-precision pull-through cap for perfectly placed, professional looking highlights Customize your look with two hook options for bold or subtle highlights, or mix it up, with a sun-kissed glow Key Feature: • Create perfectly...

Prodigy is the first long-lasting ammonia- oil hair color for 100% grey coverage. Hair quality is preserved, color result is rich and natural. The vision of color by L'Oreal Paris. Extraordinary natural-looking color: the hair color you wish you were...

Inspired by the digital world, our innovative expertise in an all-in-one kit. Preference Metavivids brings an ultra intense colour thanks to a semi-permanent formula. Our permanent bleach and semi-permanent conditioning colour will help you achieve a...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

Luminous cool blondes full of reflects the translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Preference with light-reflecting...

Preference, an expert in fade-defying hair dye, now includes for the first time an additional colour extender. Preference's colorants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100 percent of grey hair...

Preference, The expert of fade-defying hair colour. It provides a rich and show-stopping gorgeous colour. Preference by L'Oreal Paris is an expert of fade-defying hair colour. The permanent hair dye provides a rich and long lasting hair colour with...

Luminous cool blondes full of reflects the translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Preference with light-reflecting...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with...

Our Gold Standard of beautiful, luminous, salon quality permanent hair color Formulated with Care Supreme Conditioner infused with shine serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair up to 8...

L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades Violet was inspired by the clear purple sunset view of Ipanema beach behind the Dois Irmãos, in Rio de...

L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades Electric Mango was inspired by the biggest park of Tokyo, Yoyogi, and its colorful electric orange autumn...

Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid...

L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades Bright Red was inspired by the famous, bright, and authentic Moulin Rouge, located at the bottom of...