Eyeshadow Base & Primers

Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly. Perfect...

Transform your eye makeup with this ultra-pigmented eyeshadow palette, featuring a curated selection of shades in matte, metallic, glitter, duo chrome, and matte sparkle finishes. Each shade delivers intense color payoff with a smooth, blendable pressed...

Experience intense pigment and a unique bouncy texture with the ColourPop Super Shock Shadow Bundle This crème-to-powder formula delivers ultra-smooth application with minimal fallout, giving you dazzling, long-lasting color in just one swipe. Perfect...

Experience intense pigment and a unique bouncy texture with the ColourPop Super Shock Shadow Bundle This crème-to-powder formula delivers ultra-smooth application with minimal fallout, giving you dazzling, long-lasting color in just one swipe. Perfect...

Experience intense pigment and a unique bouncy texture with the ColourPop Super Shock Shadow Bundle This crème-to-powder formula delivers ultra-smooth application with minimal fallout, giving you dazzling, long-lasting color in just one swipe. Perfect...

Swipe on effortless, long-lasting color with the ColourPop Shadow Stix Bundle Featuring Bare With Me & Cocktail Party, these creamy eyeshadow sticks glide on smoothly for high-impact pigment in just one swipe. The blendable, crease-resistant formula...

A super creamy eyeshadow stick to make your eyes pop Get high impact colour in a single swipe with this innovative, long-lasting formula that glides on effortlessly. This multi-tasking stick can be used as an eyeshadow base, a liner, d out – wear it so...

Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour Its unique bouncy texture is super creamy and insanely...

A translucent eye primer that gets eyelids ready for smooth, vibrant Party Proof colour Infused with caffeine to prep skin for the smoothest, even eyeshadow application. Formulated with long-wearing Party Proof ingredients to keep the party going all...

Take your eye look from soft and beachy to bold and dramatic with the ColourPop Neutral & Smoky Eye Duo. Featuring two high-impact 9-pan palettes, this set includes Going Coconuts, a cool-toned neutral palette with ultra-velvety shades in matte and...

Enhance your eye makeup collection with the ColourPop Eyeshadow Palette Duo, featuring the Going Coconuts and That's Taupe palettes. The Going Coconuts palette nine cool-toned neutral shades with ultra-velvety, silky finishes, providing high-pigment...

Highly pigmented eyeshadow that applies evenly and feels ultra-velvety and silky. This long-lasting formula contains a unique combination of softer powders which adheres easily, gives a soft focus effect, and blends smoothly and evenly. Unmatched...

Transform your eye makeup with this ultra-pigmented eyeshadow palette, featuring a curated selection of shades in matte, metallic, glitter, duo chrome, and matte sparkle finishes. Each shade delivers intense color payoff with a smooth, blendable pressed...

Fine line treatment powered by firming peptides improves the appearance of fine lines and wrinkles for an overall smoother looking eye area. A hydrating blend of ceramides and squalane locks in moisture to support supple and plump skin. FIRM AND SMOOTH:...

Clinically Proven Lashes Serum - Get up to 82% increase in the appearance of lash density in just 4 weeks. Tested safe for use on eyelashes and around the eye area. ( Independent clinical study with daily use of our eyelash conditioner serum for 4 weeks...

Get The Most Out Of Your Mascara With The Morphe Make It Big + The Big Prime Lash Primer. This Blue-Tinted Primer Is Infused With Conditioning Ingredients To Prep Your Lashes For Ultimate Volume While Intensifying The Color And Wear Of Your Mascara. The...

Infused With Ingredients Known To Condition, The Unique Blue Shade Preps Your Lashes For Larger-Than-Life Volume And Amplifies The Effects And Color Intensity Of Your Mascara. Preps Lashes For Ultimate Volume Conditions Lashes For Mascara Application...

This 12-Shade Eyeshadow Bundle Pairs Maybelline'S Blushed Nudes And 24K Nudes Palettes To Create Showstopping Eye Looks. The Blushed Nudes Palette Features Rose Gold-Infused Shades Ranging From Bold Beiges And Bronzes To Sultry Plums And Taupes. With Its...

Morphe X Sour Then Sweet Eyeshadow Artistry Palette. 18 Sour Then Sweet Shades Pop This Open For A Good Time. From Bright Hues To Fun-Filled Sparkle, This Limited-Edition Palette Is A Party Of Shades And Colors. Swipe ‘Em On For Vibrant Or Everyday Looks...

Whether You'Re Creating A Dramatic Look Or Going For Something A Little More Subtle, Your Eyes Will Have The Prettiest Pop With Expert Wear Eyeshadow From Maybelline. This Pressed Eyeshadow Will Brighten And Define Your Eyes For A Look That You Can Take...