Eyeshadow Base & Primers

SPACKLE ILLUMINATING EYESHADOW PRIMER: This universal shade is formulated to work with any and all skin tones for a smooth, flawless canvas to prep your eye look. 2-in-1 EYESHADOW PRIMER AND UNDER...

KVD Shake Primer High Impact Eyeshadow Primer is a dynamic and effective product that prepares your eyelids for vibrant, long-lasting eyeshadow application. This primer is specifically designed to...

BRIGHT AND BEAUTIFUL Rejuvenate and energize your eyes for a bright fresh look. Embrace found confidence with the Good Molecules Wake Up Eye Gel formulated with a combination of powerful ingredients...

Transform your eye makeup with this ultra-pigmented eyeshadow palette, featuring a curated selection of shades in matte, metallic, glitter, duo chrome, and matte sparkle finishes. Each shade delivers...

Reach for the sky with the ColourPop x Toy Story The Toys are Here Eyeshadow Palette, a limited-edition collection designed for fans of playful color and iconic characters. Featuring 15...

With Love, From California - It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. We imagine, develop, test and manufacture all under one roof...

Transform your eye makeup with this ultra-pigmented eyeshadow palette, featuring a curated selection of shades in matte, metallic, glitter, duo chrome, and matte sparkle finishes. Each shade delivers...

Transform your eye makeup with this ultra-pigmented eyeshadow palette, featuring a curated selection of shades in matte, metallic, glitter, duo chrome, and matte sparkle finishes. Each shade delivers...

This exclusive collectable palette features 24 rainbow hues from soft pastels to fun brights inspired by the Kanto region to create endless battle-worthy looks Each shade features our...

This exclusive collectable palette features 24 rainbow hues from soft pastels to fun brights inspired by the Kanto region to create endless battle-worthy looks Each shade features our...

A high voltage glitter packed gel that provides intense sparkle and shine, each featuring a unique blend of multi-dimensional and multi-colored glitters. Glitters are suspended in an adhesive gel...

Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft...

Transform your eye makeup with this ultra-pigmented eyeshadow palette, featuring a curated selection of shades in matte, metallic, glitter, duo chrome, and matte sparkle finishes. Each shade delivers...

Experience intense pigment and a unique bouncy texture with the ColourPop Super Shock Shadow Bundle This crème-to-powder formula delivers ultra-smooth application with minimal fallout, giving you...

Experience intense pigment and a unique bouncy texture with the ColourPop Super Shock Shadow Bundle This crème-to-powder formula delivers ultra-smooth application with minimal fallout, giving you...

Experience intense pigment and a unique bouncy texture with the ColourPop Super Shock Shadow Bundle This crème-to-powder formula delivers ultra-smooth application with minimal fallout, giving you...

Swipe on effortless, long-lasting color with the ColourPop Shadow Stix Bundle Featuring Bare With Me & Cocktail Party, these creamy eyeshadow sticks glide on smoothly for high-impact pigment in just...

A super creamy eyeshadow stick to make your eyes pop Get high impact colour in a single swipe with this innovative, long-lasting formula that glides on effortlessly. This multi-tasking stick can be...

Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all you need to get high impact colour ...

A translucent eye primer that gets eyelids ready for smooth, vibrant Party Proof colour Infused with caffeine to prep skin for the smoothest, even eyeshadow application. Formulated with long-wearing...