Beauty

Alterna Caviar Anti-Aging Collection Clinical Densifying Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use...

Alterna Caviar Anti-Aging Collection Multiplying Volume Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair. Why Alterna? Alterna transcends...

Volumizing Dry Shampoo Texture Paste Moisturizing Conditioner Styling Whip Hair Color Conditioner Primp Working Spray Size 8.5 oz 5.1 fl oz 33.8 fl oz 5.5 oz 7.5 oz 8.9 oz Usage Shake well. Spray into hair from 8”-10” away. Brush out our dry hair shampoo...

AMPLIFY MOUSSE 6.7 oz. Lightweight, medium hold mousse that boosts body & volumeAdds light grip leaving hair manageable with a natural hair feel & heat protection up to 450°FVegan, Cruelty-free & PETA certifiedFree from silicones, parabens, microplastic...

Strong Hold Mousse Create volume from base to tip that won’t collapse. Strong enough to lift, sculpt and hold full-bodied styles, lightweight enough that hair won’t feel sticky or crunchy. Humidity resistant barrier fights frizz for sleek, shiny style...

A vegan, texturizing, non-drying spray that provides volume, high-hold, and humidity resistance up to 24-hours.Creates effortless, natural, undone wavesAdds up to 51% more volumeProvides humidity resistance up to 24-hoursNon-drying, maintains hair’s...

A vegan, buildable, fl exible-hold hairspray that helps provide humidity and heat protectionProvides a buildable-flexible holdEnhances shineProvides humidity protection up to 72 hoursProtects hair from pollutants (Laboratory tested using pollution...

About Us Customer-inspired and stylist-created, Calista makes hair products and tools for quick, effective hair transformations that bring out the best in you. Calista means “most beautiful” and we want women to discover and embrace their own most...

Alterna Haircare Stylist Summer Sun Recovery Spray, 4 ozSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique...

Texturizing Spray Build texture and definition with this lightweight spray that creates tousled style. Texturizing Spray protects hair color from fading by blocking damaging UV rays. Layerable formula helps create volume without heavy residueCreates...

Shampoo & Conditioner: Biomega shampoos and conditioners deliver a potent infusion of nature’s lightweight, omega-rich oils and nourishing plant extracts to replenish hair’s depleted natural oils. Styling & Texturizing: Biomega styling and texturizing...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

TRANSFORMATION AFTER JUST ONE USESTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique Volumizing Conditioner.STEP 2...

Better Natured Beachy Texture Spray NATURALLY-DERIVED INGREDIENTS We hold ourselves to high standards and use the Global ISO Standard 16128. Ingredients are found in nature and have undergone limited processing. PROVEN RESULTS To catch the perfect waves,...

GLOW TOUCH 5.0 oz. Fine mist finishing spray that provides shine and a healthy-looking finishInvigorates dull and matte hair leaving it soft and smoothVegan, Cruelty-free & PETA certifiedFree from silicones, parabens, microplastic & mineral oils...

STRONG HOLD HAIRSPRAY 9.1 oz. Super fine and fast-drying hairspray that delivers flexible hold and ensures great workability.Ensures long-lasting control and thermal protection up to 450°FVegan, Cruelty-free & PETA certifiedFree from silicones, parabens,...

AIRY TEXTURE SPRAY 5 oz. Free from silicones & parabensProvides laid-back, pliable volumeHair feels fuller while it stays manageableHeat protection up to 450°F INGREDIENTS When creating our high-performance styling range, the topic of nature meets...

Alterna Caviar Anti-Aging Restructuring Bond Repair Travel Size Heat Protection Spray, 0.85 fl. oz. | Strengthens & Protects Damaged HairSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the...

TRANSFORMATION AFTER JUST ONE USESTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique Volumizing Conditioner.STEP 2...

TRANSFORMATION AFTER JUST ONE USESTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique Volumizing Conditioner.STEP 2...