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Introduction: Urban India is witnessing a bold shift in beauty culture. Makeup is no longer limited to subtle tones and traditional rules; it has evolved into a powerful form of self-expression. Influenced by global fashion, digital creators, and a growing sense of individuality, urban consumers are embracing color with confidence. From experimental eye makeup to striking lip shades, today’s makeup trends reflect a fearless attitude and a desire to stand out. The shift toward daring hues i …