Better Not Younger

SILVER LINING: Your first silver hairs may have arrived unannounced, but that doesn’t mean you shouldn’t embrace them. This thick, smooth, enhancing purple butter masque quickly makes them soft and...

SILVER LINING SHAMPOO: Unlike other volumizing shampoos, Silver Lining was specifically developed to meet the needs of grey/silver aging hair. Our sulfate- , proprietary blend of ingredients reduces...

SILVER LINING: Your first silver hairs may have arrived unannounced, but that doesn’t mean you shouldn’t embrace them. This thick, smooth, enhancing purple butter masque quickly makes them soft and...

Purple Shampoo that Brightens, Volumizes, Strengthens - Our Silver Lining Purple Shampoo for Grey Hair was developed to meet the needs of aging hair. Our proprietary blend of ingredients reduces...

SUPERPOWER: The first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 97% of women agreed their brows looked less sparse in as...

Hair Density Serum with Real Results - Designed to refuel hair that's experiencing significant shedding and noticeable thinning for denser and stronger-looking hair. 84% of women who tested our serum...

Revolutionary Memory Hold Technology: Experience styles that last for up to 48 hours with Better Not Younger's Wake Up Call Style Memory Mousse. Our innovative formula, featuring a unique blend of...

Hair Conditioner to Volumize, Hydrate & Strengthen - Nutrient-rich formula clinically proven to reduce breakage by up to 98% . Our weightless conditioner is designed to give thin, flat, or fine hair...

Shampoo that Volumizes, Lifts & Nourishes - A gentle, sulfate- shampoo designed to help increase your hair's body, moisture, fullness, and manageability, while strengthening thin strands to diminish...

Finally, your lashes have a superpower of their own Get thicker, fuller, and longer-looking lashes Better Not Younger's Superpower Lash Enhancing Serum has been clinically proven to increase the...

Clinically Proven Lashes Serum - Get up to 82% increase in the appearance of lash density in just 4 weeks. Tested safe for use on eyelashes and around the eye area. ( Independent clinical study with...

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum...