100% PURE

Our Fruit Pigmented® Lip Gloss delivers glamorous shine while giving you supple, juicy lips. Made with deeply moisturizing vitamin E and antioxidant-rich pigments from fresh fruit. Available in 5...

Our Long Last Concealer is water, sweat, and oil-resistant for flawless all day wear. This natural concealer is colored with antioxidant-rich fruit and vegetable pigments, blended into a creamy base...

Anti-aging, super moisturizing lipstick concentrated with pomegranate oil to keep lips super soft and youthful. Colored from antioxidant and vitamin-packed fruit pigments like plum, raspberry, and...

Anti-aging, super moisturizing lipstick concentrated with pomegranate oil to keep lips super soft and youthful. Colored from antioxidant and vitamin-packed fruit pigments like plum, raspberry, and...

Ultra-light face powder gives you a soft, flawless complexion without drying out your skin. This natural powder foundation is packed with vitamins and antioxidants from fruit extracts, for a boost of...

Our original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes 3...

Look and feel luxurious with this ultra-flattering rose gold treasure trove, featuring warm metallics and stunning shimmer from real gemstones. Pigmented from antioxidant-rich fruits, vegetables, and...

Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and...

Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial...

Our fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and...

Ultra hydrating hydrogel mask stars anti-aging ginseng root, to support collagen production, enhance suppleness, and promote youthful firmness. The "hydrogel" mask material is composed of 95% organic...

This hydrating natural conditioner leaves hair silky smooth and full of shine, while lessening frizz and breakage. This fortifying formula is designed to strengthen with biotin and detangle with...