Joico Color Endure Shampoo For Long-Lasting Color | Reduce Tonal Change & Add Shine | Sulfate - Free | For Color-Treated Hair

Size:10.1 Fl Oz (Pack of 1) When you’ve spent good money on a first-rate color service, then you need this gentle shampoo designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.