It Cosmetics

Say “Bye Bye” to typical liquid foundation and hello to your most beautiful-looking skin with this customizable kit that allows you to pick your perfect shade of this best-selling full coverage...

Coming Soon 2-18Bye Bye Foundation Full Coverage Moisturizer is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say "bye bye" to traditional foundation - and...

Full Size 1.08 Medium

Bye Bye Under Eye is your best-selling, award-winning concealer that delivers highly pigmented, full coverage that lasts and won't crease or crack! Perfect for a variety of skin tones, it helps...

Multitasking Formula Buildable, Medium Coverage Skin TintBrightening Glow SerumSPF 40 Clear Sunscreen24HR Skin HydrationAvailable in 22 Shades Skin-Loving Ingredients Featuring 90% skincare, our...

It 12 In One Hair Care Amazing Leave In Treatment, Repairs, protects and strengthens weak, dry or brittle hair. 12 different hair treatment products, repairing, detangling, hydrating, safeguarding,...

it Bye Bye Foundation Moisturizer Oil-Free Matte SPF 50+ 1 fl. oz. Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex Key Features: it Bye Bye Foundation Moisturizer Oil-Free Matte SPF 50+ 1...

Lash Blowoutthe first-ever mascara developed in partnership with Drybarbrings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair...

Developed with plastic surgeons, Miracle Water 3-in-1 Tonic combines a skin- brightening radiance booster to enhance radiance, a potent anti-aging treatment essence to reduce the look of lines and...

5-in-1 Waterproof Creme Gel Stain Its your waterproof, building fibers, taming creme gel, fill-in powder, and long-wear stain all in one. 24-hour-wear 3.5g/0.12oz New, Unboxed. Key Features: 5-in-1...

IT Looks like Real Hair Brow Power Micro is your Brow Power Pencil-now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition The Universal Taupe...

A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end...