Shampoos

normcore signature shampoo Find hair's new normal - hydrated, soft and shiny - with this everyday shampoo, infused with a cocktail of vitamins and antioxidants. benefits Coconut Acid - provides excellent lathering and conditioning. Sea Buckthorn Berry...

normcore signature shampoo Find hair's new normal - hydrated, soft and shiny - with this everyday shampoo, infused with a cocktail of vitamins and antioxidants. benefits Coconut Acid - provides excellent lathering and conditioning. Sea Buckthorn Berry...

We're a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules. We were kind + clean before it was a thing every bottle is full of super stuff We hunted down one of the most potent natural ingredients, sea...

A mild, vegan, exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. Key Features: Gently clarifies Cleanses hair of impurities and build-up Maintains and improves natural smoothness Safe for...

Alterna Haircare Bamboo Volume Abundant Volume ShampooSTEP 1 - Scalp Stimulating Shampoo for Thinning Hair. Massage into wet hair and scalp. For best results, allow the product to sit for 1-2 minutes. Rinse hair thoroughly. Follow with Keranique...

Alterna Caviar Anti-Aging Collection Infinite Color Hold Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. Why Alterna Alterna transcends...

Alterna Caviar Anti-Aging Collection Replenishing Moisture Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. With a potent blend of supreme quality and uncompromising performance,...

Alterna Caviar Anti-Aging Collection Infinite Color Hold Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. Why Alterna Alterna transcends...

Alterna Caviar Anti-Aging Collection Restructuring Bond Repair Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

Alterna Caviar Anti-Aging Collection Clinical Densifying Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use...

Alterna Caviar Anti-Aging Collection Multiplying Volume Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair. Why Alterna Alterna transcends...

Alterna Caviar Anti-Aging Collection Multiplying Volume Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair. Why Alterna Alterna transcends...

Alterna Caviar Anti-Aging Collection Replenishing Moisture Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. With a potent blend of supreme quality and uncompromising performance,...

Alterna Caviar Anti-Aging Collection Infinite Color Hold Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair. Why Alterna Alterna transcends...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...

My Hair. My Canvas. My Hair. My Canvas. is the newest expression of Alterna Haircare's transformational experience. Our high-performing products turn the everyday act of washing your hair into moments of self-kindness. This is a versatile, playful vegan...